I’m stressed and need to get away and relax (and have something to look forward to!) Can you think of a good place to go to unwind? I’m hoping to avoid the spring break crowd and any romantic crowds. I like sight-seeing and want to unwind too. I’m from Ohio, so I’m happy to jump on a plane. Any suggestions?
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How a small seaside motel changed in a successful
year-round resort in just a few years?
Carol Veldt, owner of Seagull Terrace, watched her investment grow from a small,
seaside motel to a successful year-round resort in just a few years. Atop a bluff (a cliff)
overlooking the Maine coast, Seagull Terrace had attracted thousands of visits during the
summer months, but then faced a tremendous downturn in business during the winter
months. “But, keeping in view the industry in the nearby towns, very little year-round
competition, and our close proximity (nearness) to Portland,” Carol added, “I couldn’t
understand why seasonality had to hit Seagull Terrace so hard!”
So Carol spent her first winter devising (making) a new marketing plan. She put
together a promotional package designed to attract business travelers year-round. Carol’s
plan, then, involved a seasonal promotional gimmick (attention-grabber/device or
trick)—to be implemented from late winter to late spring—that would attract the large
summer crowd. Her idea worked! During her second winter, Carol greeted numerous
business travelers—both satisfied repeat guests as well as new guests who had been
snagged (caught) by her promotional appeals.
“We still have a long way to go,” Carol Veldt admitted. “Our delicatessen (place,
venue for selling goods or restaurant) offers delicious entrees, but we’d like to expand
that. We provide health club privileges (rights) off-site, but we’d like to eventually
provide our own. These are goals I hope to achieve in a few years. Our first project,
however, included a renovation (reconstruction/repair) of our guest rooms and I’m quite
proud of the results.” Carol then added, “Actually there are so many possibilities! With
an indoor pool area, I will eventually offer weekend getaways (vacations/leaves)
throughout winter.”
Questions:
1. Based on the marketing process, what are Carol Veldt’s strengths? And how has she
taken on the role of marketing manager?
2. Define the target market at Seagull Terrace.
3. In what ways might Carol Veldt be implementing the product concept?
4. How might the marketing mix at Seagull Terrace differ between its two target
markets?
5. In what ways might Carol Veldt be implementing the selling concept?
My boyfriend and I live in the Philadelphia suburbs. We are looking for a cheap camping getaway this weekend. We plan to camp in a tent, both because we want to and because it will cut down on costs. Can someone recommend a good campsite within two hours of Philadelphia that is 1. not expensive. 2. near entertaining things to do (hiking, boulder fields, fishing, etc).
I live in San Francisco and would like a recommendation for a place within 2-3 hours that would be a nice Sat/Sun getaway. We just want to relax and have a nice room with nice views and walking areas. Any help would be appreciated. We typically like to stay in 4-5 star hotels.
Does anyone have any idea of where to go for a night or 2? We live in eastern KY which is also close to Ohio. Any ideas of where my husband and I could go just to get away.
Would like to drive, somewhere not to far away. I am 31 wks pregnant.
Would it be somewhere warm in a hotel with a view? Would it be a lodge in the cold with a fireplace? Would it be up the street at the gas station with a 40? Or would it just be a peaceful sit down meal and a couple of days of rest at home? What are your thoughts?